It is really beginning to appear that the persistent rumors forecasting the eventual demise of the newspaper industry in America are not really exaggerated after all. However, one might actually say that they are all too very real. Neither is it simply the worsening economy that has been the major factor in all of this. However, over just the last year alone the economic downturn seems to have ultimately accelerated the enviable. Nevertheless, it is doubtful that the US Congress could ever see clear to a financial bailout of the Fourth Estate; no matter what the political climate in the country. All in all, it is the business model of an out-worn dead-tree industry that has been solely dependent upon advertising revenue drawn from its pages for its bottom line; which has gradually been supplanted by the a New Digital Media. Like the automobile industry, this is but another example of a large deeply-entrenched American institution that simply has not heeded notice of encroaching innovative change. Nonetheless, if the newspaper industry must die in order that a few more trees can live, then so be it.